There’s no food for ” sidon they look administrators ” whose major and only business is looking for who to blame for their downfall.
If your School must survive next session, you must work for it.
The major factors that every potential successful School owner must develop in order to overcome eminent shake up in education sector is Unique Selling Points.
This is not the best time for “copy and Paste School administration but the right time to proof your hard earned administrative skills, innovation and versatility”
School survival and growth is more about what you offer not what you receive. Even if you receive #500 as School fees, it will not still grow if you have nothing tangible to offer.
use the few days left before closing to define your essence of opening a School, list what you stand for and state how you will achieve it.
This time call for sober reflection, the only School that will sail through this unimaginable shake up are those School that know their Unique Selling points and consciously maintain it.
You can never be everything successfully, you must stand for something. Your business must be known for one outstanding quality.
Have you wondered why and how some Schools successfully overcome storms, how they soared even after increasing their School fees? The answer is Unique Selling points. People love them for a particular or many unique selling points.
Dear Colleagues, going forward and upwards, your School must be known for one outstanding unique quality that has the capacity to attract students from all walks of life.
IMPORTANT QUESTIONS:
What are your school unique selling points?
Mention one thing your School is known for in your vicinity?
In one or two sentences, can you convince yourself on why an educated and respected person in your area should choose your School over others as we prepare for next session?
How often do you communicate your unique selling points to your staff?
Apart from academics, what else do your School stand for?
Every outstanding School I know are known for one or more unique Selling Points.
This is almost new session, transfer window is open, every reasonable private school owners are seriously planning on how to retain their students and at the same time attract new ones. It’s your unique selling point that determines your strategy and approach.
You really need to consciously plan and diligently implement.
This holiday, what are those things you intend to do differently in order to move your School forward. Do you think it’s still business as usual?
By now, you are expected to know what you stand for or intend to stand for.
To be successful in this School business, you must learn to outsmart your major competitors.
You must constantly devise various ways to beat the imagination of your competitors.
I don’t need to remind you that School business is purely a game of survival of the fittest.
The fittest in School business most times is not the richest but those who understand the business in School business.
My major concern is that many School owners have refused to see themselves as the major agent of their school growth.
Every product must be known for something, we have thousand and one brands of soft drinks and beer, however, all of them have their unique tastes
Don’t be deceived, your School just like Nigeria brewing products must have a unique tastes. You can easily distinguish between coca cola coke and biggie cola. Trophy, 33 and life beer appear to be the same, however, they have their peculiarities.
HOW TO DISCOVER YOUR UNIQUE SELLING POINTS (USP)
The best way to discover your USP is through feedback. Carefully study what people are saying about your School, note those things they unanimously like about your School. develop the most prominent and impactful ones into your USP.
PROMOT YOUR UNIQUE SELLING POINTS.
Don’t stop at knowing your unique selling points, consciously, tactically and consistently promote it. Carefully and silently
draw people’s attention to your USP. Use every opportunity to promote it: PTA meeting, validitory service, meetings with teachers, students etc.
REVIEW YOUR USP.
From time to time review your unique selling points to ascertain its level of usefulness and acceptability. Once your competitors find out your USP, they will fortify their Schools in that regard.
It’s always advisable to develop multiple USPs to make it difficult for your competitors to find out.
Build your unique selling points in key sectors of your School.
Academics, finance, extracurricular activities, administration, customer care service etc.
Classic School Directors, I charge you this moment to develop your post COVID-19 pandemic USP strategies and various means you will use to promote it.
Nothing in life is by accident, not even success.
There’s no food for ” sidon they look administrators ” whose major and only business is looking for who to blame for their downfall.
If you must succeed, you must work for it.
©Isaac Desmond,
